Publications
Based on our popular and successful sales training programs
Master the Secrets of Business Development and Transform Your Career
Welcome to your ultimate guide to thriving in the dynamic, high-stakes world of Business Development (BD). Whether you’re a seasoned professional or just starting out, this book is your go-to resource for mastering the art of building relationships, closing deals, and driving growth.
Unlike other business books, this isn’t a rigid step-by-step manual. It’s a flexible, practical toolkit designed to meet you where you are—whether you’re grappling with tough negotiations, exploring new markets, or navigating complex client relationships. Packed with actionable strategies, real-world insights, and lessons distilled from decades of global BD experience, this book helps you tackle challenges head-on and seize opportunities in even the most competitive industries.
From the trenches of Bio-Pharma to the broader world of B2B sales, the lessons here are universal. Each chapter offers a fresh perspective, a spark of inspiration, or a practical solution, making it easy to dip in and find exactly what you need, when you need it.
Whether you’re a seasoned professional or just starting out, this book will accelerate your performance and career.
• Not your typical rigid, step-by-step guide—this book adapts to you.
• A flexible, practical toolkit for real-world success.
• Loaded with actionable strategies and battle-tested insights.
• Decades of global business wisdom, distilled into sharp advice.
• Empowering you to tackle challenges and seize opportunities like a
pro—even in cutthroat industries.
This isn’t just a book—it’s a conversation. A trusted companion to help you overcome obstacles, think creatively, and unlock your full potential as a BD professional.
If you’re ready to transform your approach, optimize results, and build a stellar career, this is the guide for you.
A great introduction to the concepts discussed in the Business Development Playbook that you can use and apply today.
The Story Behind This Booklet
When I wrote The Business Development Playbook, I knew one thing for sure—most Business Development professionals don’t have time to sit down and absorb long-winded advice, no matter how valuable it might be. Not because BD people are lazy (far from it!), but because the job demands relentless focus.
If you’re in the middle of closing a deal, you’re not going to stop everything to read about licensing agreements—no matter how important they might be in the grand scheme of things. You focus on what matters right now.
That’s exactly why I designed The Business Development Playbook as a practical user manual—something you can dip into when you need it, rather than read cover to cover in one go.
But during the final editorial review, we realized something: Even if you’ve read a chapter before, going back to re-read it in full in the heat of the moment isn’t always realistic. So, I added a solution—chapter summaries with key facts and tips, giving readers a quick reference point when they need it most.
The response? Overwhelmingly positive. Readers found these summaries not just useful reminders, but also quick prompts to help them tackle real-world BD challenges on the spot.
That’s what led to this booklet. These tips stand strong on their own, giving you immediate, actionable insightswhenever you need them.
If you’ve already read The Business Development Playbook, thank you—I hope this summary proves to be a valuable addition.
And if this is your first introduction to my approach, consider checking out The Business Development Playbook for deeper insights, expanded strategies, and even more practical guidance to help you succeed.
Happy deal-making!